Clinical Creative Direction: Hercules

After wrapping up my work as a bedside nurse, I pivoted fully into a “unicorn” clinical+marketing job, working for a privately owned MedTech company that sells $30M+ every year. My role involves all things digital strategy and branding, and started with a brand refresh and creating the company’s first ever comprehensive Brand Guide. From there, we used that brand to update the website, design the overall content strategy and push messaging through video and social. My proudest moment so far? Capturing and editing video storytelling content in one of the largest healthcare systems in the US, and then leveraging that content to agitate the entire Southern California market.

The results speak for themselves: 86% increase in website conversions YOY, millions of views, comments and shares on social media, and an increase in demo requests and POs.

Below are a few samples of my work:

Website: full brand refresh, I designed the wireframe and wrote all copy, I edited the hero video as well

Launch Hype Video: this video agitated an entire market and resulted in new POs across Southern California

Educational Multi-Media Video: this video was part of a suite of multi-channel collateral about the force and frequency of manual boosting, and the toll that takes on nurses. I wrote, edited and provided the voiceover.

Critical Access Launch Video: this was created with a partner hospital to remind employees of the hospital’s investment into them