Senior Digital Marketing Strategist, The Morel Company/Hercules
Batesville, IN | 2024-present
I took a decade-old MedTech brand with one patented product and gave it a real story…on a lean budget and nearly from scratch. Full website redesign, new brand identity, trade show presence, video production, and a social strategy that I built, shot, and edited myself. The results: 86% increase in website conversions YOY, millions of views and impressions across platforms, and the highest qualified leads in company history. This is where I cemented in that a great story, consistently told, can agitate an entire market.
Registered Nurse, ICU, Mount Carmel Grove City
Grove City, OH 2022-2024
The pivot that changed everything. I went back to school during the pandemic, earned my BSN in 13 months, and walked into a busy critical care unit. What I found there (the weight of clinical decisions, the translation of impossible information for terrified families, the charge nurse leading a 30-bed floor through a difficult shift) fundamentally changed how I do every other part of my work. My clinical license isn't a credential. It's a lens.
Marketing + Brand Consultant, Self-Employed
Columbus, OH 2018-2021
Senior Content Marketing Strategist, The Karcher Group
North Canton, OH 2012-2017
Built brands, wrote strategies, and sold ideas independently across healthcare and adjacent industries. Developed multi-channel content programs that grew client businesses year over year. Built digital sales funnels that generated pre-qualified leads for corporate workshops and educational programs — and closed them at a near-perfect rate after first contact. This is where I learned that a great story and a clear funnel are not opposites.
Content Marketing Strategist, Social Business Strategies
Columbus, OH 2011-2012
Where the content engine instinct started. Built social communities, developed audience strategies, and learned early that the right story for the right audience is everything. One year. Foundational.