CLINICAL CREATIVE DIRECTOR · HEALTHCARE
I don’t just tell your stories. I make them land.
There are very few people in healthcare marketing who have also run a code blue, been the "Foley Whisperer" on their unit and kept someone alive .1 mcg/kg at a time.
I'm one of them. I’m where the ICU meets brand strategy, and that’s a magical combination in healthcare marketing.
Mission-Driven Stories that move people.
From brand refreshes to patient storytelling to clinical art direction, my work earns trust and gets results.
WHAT I SOLVE
01
BRAND BUILDING
Your brand has been alive for years but nobody outside your walls can feel what makes it matter.
I build brand identity from the ground up — voice, visual direction, messaging architecture, and the full content ecosystem that makes a brand feel like a living thing.
02
CLINICAL STORYTELLING
Your product changes lives at the bedside. But your audience can't feel that yet.
I find the human story underneath the technology and tell it with the clinical fluency that makes patients, nurses, and physicians feel genuinely seen, not marketed to.
03
CLINICAL CREATIVE DIRECTION
Your shoot is scheduled and nobody on set has ever actually used the product in a clinical setting. Your clinical audience will notice.
On-set and pre-production clinical consultation, including storyboards, accuracy and choreography, so your healthcare content holds up in a room full of clinicians.
04
CONTENT STRATEGY + ENGINES
You're producing content but it's not building anything. No system, no compounding return.
I design content engines (editorial frameworks, channel strategy, distribution systems) that scale without losing the human thread that makes it worth reading.
05
VIDEO PRODUCTION
You know video is your most powerful format. You just don't have someone who can do all of it, in house.
End-to-end production — concept, script, direction, shoot, edit. I can do it as one person, but it’s more fun with a team. Faster turnaround, tighter creative control, no translation layer.
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Want to know how I’m using AI as a digital marketer? Wonder if there’s a project I’ve done you don’t see here?
QUESTIONS?
I’ve been in marketing long enough that I’ve been able to get my hands in plenty of projects…print, digital and everything in between.
LET’S WORK TOGETHER