Clinical Creative Direction: McKesson

I worked with a local marketing agency as a Clinical Creative Director on a campaign for the largest healthcare company in the United States. My work involved:

• Consulting on storyboarding and scripting

• On set consulting, prop and costume design

• Clinical Creative direction/Ensuring clinical accuracy

Since this campaign’s main audience was other healthcare workers, it was vitally important that we got everything right. The images shown here are a small sampling of the final work produced, which also included video, social, mobile and branding.