Clinical Creative Direction: Hercules

After wrapping up my work as a bedside nurse, I pivoted fully into a “unicorn” clinical+marketing job, working for a privately owned MedTech company that sells $30M+ every year.

The results speak for themselves: 86% increase in website conversions YOY, millions of views, comments and shares on social media, and an increase in demo requests and POs.

Website: full brand refresh, I designed the wireframe and wrote all copy, I edited the hero video as well.

Educational Multi-Media Video: this video was part of a suite of multi-channel collateral about the force and frequency of manual boosting, and the toll that takes on nurses. I wrote, edited and provided the voiceover.

Launch Hype Video: this video agitated an entire market and resulted in new POs across Southern California.

Critical Access Launch Video: this was created with a partner hospital to remind employees of the hospital’s investment into them.